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Users will soon have a new feature that enables them to cut down on the amount of AI-made videos appearing in their streams. This step comes as the company revealed that it currently hosts in excess of 1 bn AI videos.

Trial and Implementation

The new functionality is undergoing trials over the next few weeks before a global launch. This shift aligns with a increase in AI content, fueled by recent content generation software.

The Broader AI Trend

It has been noted that approximately one in 10 of the most rapidly expanding video streams on another major platform exclusively feature content made by AI. A significant portion of this output is classified as mass-produced AI material, a label for poor-quality, bulk-generated content that is frequently absurd or surreal.

“We know from our community that a lot of users like content created using AI tools, from AI artwork to educational videos, and we intend to give people the power to adjust the amount of that, according to their own preferences,” commented a company executive.

Scale of AI Content

The platform announced that there are currently 1.3bn videos on its app identified as artificially created. Collectively, in excess of 100 mn videos are added to the platform daily, making clips made by AI a limited portion of its complete catalog.

User Control Features

Members will be in a position to limit or boost the level of artificial media they see by using the content preference feature in the platform and picking the AI content topic. Other topics that currently be controlled under the filter include news, clothing, aesthetics, and movement.

Content Labeling and Policies

The platform’s policies mandate users to identify lifelike AI-generated content, and it bans dangerous deepfakes of public figures or emergencies. Any believable AI video that is without a tag can be removed under its terms of service.

Furthermore, the app will from now on apply an artificially created watermark to content produced via its own AI tools, or detected by an industry-wide initiative for recognizing artificial media. This action is designed to deter users from attempting to circumvent the labeling process.

AI Literacy Programs

The company is furthermore establishing a $2 million educational fund for professionals and organizations to produce educational content about using AI responsibly. This program will support charitable organizations focused on educating programming and robotics.

Moderation Strategy

The platform has supported its moderation strategy, during controversy over proposals to lay off numerous review team members in Britain. TikTok is expected to cut a significant number of roles in its user protection division in its British office, with trade unions and digital protection specialists raising concerns that humans are being replaced by automated systems.

A trust and safety lead clarified that staff-based oversight would still have a role, but artificial intelligence can protect employees by removing the most graphic content ahead of it is viewed by humans. TikTok reported a significant reduction in disturbing and violent content reviewed by safety staff over the previous year due to the use of its AI tools.

It is vital to balance humans and technology to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we further consider it’s extremely critical to limit contact with unsafe media as swiftly, which is why a lot of the machine support is proving valuable work at speed.”